Distrubution and Exchange

Distrubution is how it is consumed by the audience. There are many examples, e.g. cinema, TV, DVD/Video, downloads, books/magazines/papers, audio books, viedogames, youtube, online/stream, theatre, purchase, view a screening, presentation, movie premiere, posters, billboards, trailers, internet pop-ups, reviews/previews/interviews/specialist features/word of mouth-twitter/facebook/radio.